Mansueto Giving Fast Company a Boost
A year after making widespread cuts at Mansueto Ventures, owner Joe Mansueto is pumping money into flagship Fast Company.
With the February issue, Fast Company will get fresh typefaces designed to give it a greater sense of urgency. The magazine hired three new Web editors to build out the site’s design, ethonomics (Fast Company’s term for corporate social responsibility) and technology channels while putting more focus on aggregating news from elsewhere.
Finally, the company is spending money to grow circulation (now at 732,230) through an expanded presence at airports and Barnes & Noble.
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