Malcolm Gladwell Is Twice the Man Noah Tall Is

We left you yesterday, dear reader, with tidings of Noah Tall, the dashing, mysterious, not at all diminutive author of Blink parody Blank. Turns out that Noah Tall is, in fact, ESPN Books editor/former Premiere editor Michael Solomon and AdWeek columnist Lewis Grossberger. One could be forgiven for assuming that they sounded somewhat shorter than their pseudonym implied.

But everyone knows what happens when you assume – especially when you do so in a split-second movement of the eyelid down over the eyeball and back again.

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