Veteran magazine editor Cyndi Stivers has resurfaced at Entertainment Weekly after her recent Web venture BlueEgg failed to take flight. Stivers was named managing editor of EW’s Web site, effective July 1. She will report to Rick Tetzeli, m.e. of EW. Jay Woodruff, who is currently in that job, will return to the magazine as executive editor.
Stivers served as president and editorial director of Time Out New York, developing the magazine’s Web strategy. She went on to become executive vp of Martha Stewart Living Omnimedia, where she oversaw development of the company’s Sirius satellite radio channel.
She left in 2007 to head startup Blue Egg, a Web site devoted to promoting sustainable living.