Magazine Hot List 2010: Creative Profile
Scott Dadich had no idea that a low-budget side project he independently assumed last spring would change the way Wired digitally delivers its message. But, it did.
The magazine’s award-winning creative director (pictured, right) decided to develop a version of Wired for e-reading devices. Initial sketches led to a video prototype, which he showed to editor-in-chief Chris Anderson.
Anderson admits he wasn’t thinking much about tablets. The Apple iPad was still just an unnamed rumor, and Anderson was preoccupied with improving Wired’s Web site.
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