Lyft is tired of being “like Uber for amateur cab drivers.” Yesterday, the company laid out its rebranding strategy via a blog post and a real-life ad campaign set to air in San Francisco, Los Angeles and New York. Here’s the video via West Coast agency Eleven (for context, Lyft’s competitor made an appearance in a 2013 Nissan ad starring “Uber Driver Kate”):
The agency’s new tagline is “Driving You Happy”; from the company blog:
“Our new marketing efforts put it best: we’re all about driving you happy and making sure you enjoy the ride.”
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