Lululemon may be a big success business-wise, but the company can’t seem to avoid shooting itself in the foot on the PR front. First there was the “sheer” disaster, then the brand unintentionally dissed a Texas women’s shelter with a cheeky tagline. Now, in an interview with Bloomberg, company co-founder Chip Wilson made an unfortunately worded statement implying that the reason the pants “don’t work for some women” is that their bodies aren’t quite right. Here’s the weird remix and here’s Good Morning America‘s take:
NPR notes that Wilson “recovered somewhat, saying, ‘No, I think [most women] can [wear our pants], I just think it’s how you use them.'”
Not quite a great save. Can we all agree that the company’s chiefs need some coaching on the whole live TV thing?