Boston University newspaper BU Today profiled retired celebrity publicist Lois Smith in an interview published today. Smith’s career includes work with A-listers Robert Redford, Meryl Streep, Whitney Houston and Martin Scorsese.
She also launched legendary Hollywood firm PMK/HBH with Pat Kingsley. PMK recently experienced a shake-out in conjunction with its merger with agency BNC.
Smith tells the paper that she’s happy to be out of the PR game:
With Web sites like Perez Hilton, and Twitter and more gossip magazines than ever, how do you think things have changed for a publicist?
Oh please – I’m so glad I’m not doing publicity now. Between celebrity magazines and Web sites, there’s so much out there to be filled up, so much information that has to be put out there simply because those publications exist. First of all, whatever you’re pushing, it becomes a story 30 seconds after you put it out there. I don’t care about hearing so much information minute by minute. People are desperate to fill the space they’ve got; they’ll print anything, go with anything, pursue rumors, and even create them. It’s not what I call publicity.
Read the full interview here.