Today geosocial and location-based services are more popular than ever. People are checking in to wherever they are, using apps to find local restaurants and more. In fact, a study recently conducted by the Pew Research Center found that over a quarter of American Adults are using mobile and social location-based services (LBS). A new infographic from Flowtown and Column Five takes a look at who these users are and how they’re using these services.
The infographic breaks down the demographics of geosocial users, location-based service users and social media users that use automatic location-tagging. They’ve also broken down the top geosocial networks by number of active users. Facebook came in first place with 800 million users followed by Skype with 663 million users. Foursquare is in 8th place with 10 million.
The infographic also provides some interesting facts about geosocial and LBS usage. Are you surprised that 58 percent of smartphone owners use a geosocial or location-based information service? How about that 42 percent of all adults own a smartphone? Check out the full infographic below for more interesting facts (click to see the larger version on Flowtown.com) and let us know what you think in the comments below!
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.