In a recent survey of 1,000 media executives, video production company DS Simon found a surprisingly low number of local station websites carried advertising—only 65 percent. Twenty-four percent of stations, in fact, say they don't carry any advertising. More puzzling were the 11 percent of station execs who replied "don't know" to the Simon survey.
|Yes, we carry advertising on our website|
|Web only media (excl blogs)||78%|
|SOURCE: DS Simon Productions|