The professional networking site will now allow users to opt out of being mentioned in ads generated by their recommendations of products or services on company pages, and LinkedIn said user names and images will not be provided to advertisers.
And starting in August, users who share content with their networks using LinkedIn’s professional plug-ins will be able to opt out of sharing any information with LinkedIn when those plug-ins load.
Director of legal, product Eric Heath posted on the LinkedIn Blog:
Moving forward, you’ll be able to opt-out of being mentioned in any of these ads. Most important, we do not provide your name or image back to any advertiser when that ad is served.
Additionally, we recently launched updated versions of our professional plug-ins for publishers on the Web. Now you can share articles and information with your LinkedIn network directly from any site you are viewing. To provide transparency and added control, starting in August 2011, we will be giving you the ability to opt out of any information (e.g. impression data) that may be sent to LinkedIn when those pages load in your browser.
We’ve always worked hard to earn our members’ trust, and we’ll continue to provide you with clear controls around your LinkedIn information.