LinkedIn Marketing Costs Are Nearly Third of Revenue
Outlays are expected to increase
The cost of generating revenue at LinkedIn has risen in almost every year since 2006 and reached a "worrying" level of 31 percent of net revenue in the first quarter of this year, according to a new analysis from Marketing Services Financial Intelligence.
Nevertheless, the professional networking site, which went public on May 19th, plans to increase the proportion it spends on future sales and marketing. According to its IPO prospectus, LinkedIn's sales and marketing costs amounted to 15.8
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