LinkedIn Allows Influencers to Create 30-Second Videos

LinkedIn is finally dipping its toes in the video waters, announcing Tuesday that more than 500 invited influencers can now create and post 30-second videos.

LinkedIn is finally dipping its toes in the video waters, announcing Tuesday that more than 500 invited influencers can now create and post 30-second videos.

Jonathan (Jasper) Sherman-Presser, who works on media technology and product strategy for the professional network, said in a blog post that those influencers will discuss topics including diversity, workplace culture, education and innovation, adding:

Curious to get tips from Naomi Simson and Guy Kawasaki on how to ace your next pitch? Or perhaps you’d like to hear from KIPP co-founder Mike Feinberg and edX CEO Anant Agarwal about how they think colleges should measure success.

With videos like these, you’ll get an intimate look at where they work and hear their honest thoughts on topics central to the professional world, such as these videos from Reid Hoffman, Leila Janah and Tomasz Tunguz on how artificial intelligence will change the workplace.

When an influencer you follow posts a video, that video will appear directly in your feed. From there, you can dive in to see what other influencers have to say about that topic, weigh in with a comment and respond to comments from other members.

Sherman-Presser added that only influencers selected by LinkedIn can currently create video content.

Readers: What do you think of LinkedIn’s influencer videos?