LinkedIn Developing Its Own Version of Facebook Instant Articles?

Social networks gaining “inspiration” from features on other social networks is nothing new, and in the latest case, LinkedIn is reportedly developing its answer to Facebook’s Instant Articles.

Social networks gaining “inspiration” from features on other social networks is nothing new, and in the latest case, LinkedIn is reportedly developing its answer to Facebook’s Instant Articles.

Facebook introduced Instant Articles in May 2015 as a way for publishers to present quick-loading posts containing rich media, and the feature was made available to all publishers at the social network’s F8 global developers’ conference in April.

BuzzFeed News reported last week that LinkedIn has discussed the launch of a similar feature with publishers, and a LinkedIn spokesperson told BuzzFeed News:

Publishers remain a very important part of our content ecosystem, and we are in regular conversations with them about new ways to work together. Our goal is to ensure that we get the right content in front of the right member at the right time to deliver the best member experience possible.

LinkedIn currently relies on business news and blog posts from influencers, and the professional network would likely benefit from the nearly instant load times provided by a feature similar to Facebook’s Instant Articles.

Readers: What have your experiences been like with Facebook Instant Articles, and would you like to see LinkedIn launch a similar feature?

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