While I was trying to enjoy a concert a few nights ago, something distracted me from the phenomenal music being played throughout the amplifiers on stage: a social media tactic.
The band stopped playing, and the lead singer directed the crowd to the drummer’s mobile device for a picture. With one quick snap, the drummer captured a photo of the audience below. I leaned forward in my seat to fully grasp what was happening.
The lead singer announced the band’s Facebook and Twitter pages for the fans to visit. He then also instructed for every fan to tag themselves in the recently taken photo. Immediately, I knew that the band had something good going on.
Originally, I had planned on discussing the social media tactic without reaching out to the band. However, I eventually decided that it would be a better idea to get the band in on the action.
Like A Storm, a rock band from Auckland, New Zealand, has toured with American bands like Creed, Puddle of Mudd, Staind, Skillet and most recently Alter Bridge. The band’s first single, Chemical Infatuation, reached #43 in the U.S. Active Rock Top 100.
Kent Brooks, Like A Storm’s bassist, provided SocialTimes with in-depth look at the band’s social media strategy, “We came up with the idea to shoot the crowd and get people to tag themselves as a way to bridge the gap between fans at shows and fans on Facebook. This is the first tour we’ve tried it and it’s been awesome. Not to mention, we now have an amazing collection of shots from the stage!”
Besides the crowd photos, I asked Kent to provide us with further social media strategies that the band uses, “Other things we do are things like encourage people with facebook on their phone to become a fan then and there. You can do that now, 5 years ago you couldn’t.”
Kent went on to explain further, “We also ask our fans to send us photos, comments etc, we want their experiences of the band to be part of our pages too. We also try and send daily updates about what we’re up to, so people can keep up with where we are in the country.”
For Like A Storm, it’s not just promoting their brand, but connecting with their fans: “Most importantly, unlike a lot of bands, since day one we’ve added fans to our personal pages. Not a page created for our “onstage personas” or run by the label, but the actual personal pages we’ve had since before we had any success. And we write back to fans, answer questions, comment on their posts/pages, check out their bands.”
Kent then added something that is considered to be really significant advice for social media strategists, “Just because social media means you can reach a million fans at once, doesn’t mean people shouldn’t be treated as individuals.”
Haven’t heard of Like A Storm? View Chemical Infatuation below:
CJ Arlotta covers the world of social gaming for development firms as well as the average consumer. Currently, he is accumulating more knowledge of the international gaming market to follow and understand what global developers may need to compete with already striving markets.