Ross Levinsohn, the original head of Fox Interactive Media, has joined Yahoo to become its evp of the Americas region.
Levinsohn, who for the past several years has run the investment firm Fuse Capital, will replace Hilary Schneider, who recently announced plans to leave Yahoo. Levinsohn will report directly to CEO Carol Bartz.
“Ross has a phenomenal track record of executing digital media strategies that increase user engagement and, most importantly, accelerate topline growth,” said Bartz in a statement. “I am confident that Ross’s strategic vision, in addition to his deep industry experience, will allow us to solidify our position as the largest digital media, content and communications business around the globe.”
Given Yahoo’s complex position as a massive content and communications company, Levinsohn’s hiring is notable given his extensive background in media, rather than pure technology. Bartz has been criticized by some for not emphasizing the company’s media and ad sales clout over its legacy communications platforms like Yahoo Mail and its technology platforms such APT.
Levinsohn has an extensive digital media background. As the co-founder of Fuse, he has helped fund and incubate companies such as Next New Networks and Broadband Enterprises (now BBE). In 2005 he was installed to run the newly founded Fox Interactive Media, including MySpace and IGN. Prior to Fox, Levinsohn had stints at AltaVista, CBS Sportsline and HBO.