Lawrence Appointed B-M Digital Strategy Leader

Dallas Lawrence has been chosen as Burson-Marsteller’s chief global digital strategist. He was previously MD of digital public affairs, a role he assumed in May 2003 when he joined the firm from Levick Strategic Communications. He was also a member of the comms team during the presidency of George W. Bush, serving as the director of the Office of Community Relations and Public Liaison for the U.S. Defense Department.

In his new role, he will report to CEO Mark Penn.