What do Lady Gaga, Kim Kardashian, Alicia Keys, Justin Timberlake, Usher, Jennifer Hudson and Ryan Seacrest have in common?
They’re all silencing their profiles on social networks as part of a fundraiser for the Keep a Child Alive charity.
This will happen on Wednesday, World AIDS day, with a campaign named “Digital Life Sacrifice.”
Once the $1 million fundraising mark is reached, the stars will resume their posts on Facebook and Twitter.
The abundant media coverage thus far makes it sound like the stars write all of their own posts on social media. Actually many celebrities give this task to a publicist or other ghostwriter to do. A Facebook fan base numbering 24 million, like Lady Gaga’s following, needs a professionally managed profile.
Anyway, the stars have video taped so-called “last tweet and testament” that include mock death scenes with coffins. The footage will serve as part of the advertisements for this fundraiser.
What remains unclear is exactly what the stars and their staffs will be doing to raise the money when they’re not Facebooking. Are they going to host a telethon instead? Go door-to-door in Hollywood? If it were up to me, I’d tell the stars to collect donations via Facebook Credits on the site.
Readers, what do you think of the overall message of the Digital Life Sacrifice campaign? Will this encourage people to at least take breaks for social media, and if so, is that a good thing?