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Here's a fun bit of false advertising from Crispin Porter + Bogusky for Kraft Mac & Cheese.
After 75 years, the brand is adding four new flavors: Garlic & Herb Alfredo, Buffalo Cheddar, Three Cheese Jalapeño and Cheesy Southwest Chipotle. The flavors were just invented, but Kraft wants them to feel like they've been around forever—as rich in history and nostalgic in feel as the original. So, it has invented a whole imagined history around them—one that never existed.
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