Kim Kardashian West made an appearance at Re/code‘s Code Mobile event this week and shared some details (what else does she do besides share right?) about what it’s like to build and sustain a brand on social media and reality TV. Say what you will about Mrs. Kardashian West (don’t go over the top), this is a topic where she truly is an expert.
Before we get into the tips, she sets the record straight on her “pay-per-tweet” situation: no, she doesn’t get paid $10K per 140 characters.
And she loves the BlackBerry, which would seemingly put her in the minority among owners of mobile devices.
“It’s my heart and soul, I love it and I’ll never get rid of it,” she said. “I do have an iPhone, and I use it for photos. But if you write an email and you need to type fast — I like having the [key]board. They don’t even have them in stores anymore. I buy them on eBay. It’s a BlackBerry Bold. And I like to have three in my room that I line up in case they break.”
You don’t hear that every day!
But in terms of tips, the first thing is she loves Instagram, but only posts three pics per “setting.” And there’s this, which is very interesting: “Twitter really became my form of Google — I would just get on Twitter and say, ‘Does anyone know where to go eat in this city?’ … It’s just an amazing focus group.” And she plans on steering clear of wearables.
It’s worth mentioning that Kardashian West’s mobile app “Kim Kardashian: Hollywood” launched in June and has already earned $51 million in revenue, making it a bonafide hit.
Below is clip from her appearance, so you can hear a bit from the source.