Kenshoo has three business units: Kenshoo Enterprise, Kenshoo Local and Kenshoo Social. Kenshoo Social is a Facebook Strategic Preferred Marketing Developer with access to the latest features of the Ads API, as well as the Facebook Exchange.
The company says it delivers nearly 1 billion targeted Facebook ads per day through its platform, which has recently been redesigned to optimize the ad creation process, campaign management and reporting. We got a demo of the improved workflow and spoke to Kenshoo Social General Manager Sivan Metzger and Director of Product Zvika Goldstein. They said that Kenshoo’s experience with agencies and other customers on the search side of the business helped the team understand what type of features are important on the social side as well. For instance, being able to schedule actions and generate custom reports can save marketers a lot of time.
Kenshoo says it will use the funding to support growth in social and search marketing, as well expand further into key geographic markets. The comapny has 16 international locations with hub offices in: Chicago, Hamburg, Hong Kong, London, New York, Paris, Tel Aviv, San Francisco and Sydney. Kenshoo clients include Facebook, Expedia, Sears, Starcom MediaVest Group, Travelocity, Walgreens and Zappos.
Including this latest round, Kenshoo has raised $30 million since 2007, TechCrunch reports. Kenshoo’s last round was an undisclosed amount from Sequoia’s Growth Fund in July 2010.