The Connected Marketing Platform from iCrossing is now integrated with media-management software from Kenshoo following the announcement Wednesday of a strategic partnership between the digital marketing agency and the Facebook Strategic Preferred Marketing Developer.
The two companies also announced that the iCrossing in-house development team, led by chief technology officer Peter Randazzo, will continue developing tools to support the integrated effort.
Kenshoo co-founder and CEO Yoav Izhar-Prato said in a release announcing the strategic partnership:
We’re excited for the opportunity to combine our premium software solutions with iCrossing’s proprietary platform, data and performance media expertise to create an unparalleled offering for brands. By leveraging our joint capabilities across search, social, local, mobile, attribution and forecasting, we’ll be able to deliver advanced marketing solutions that drive maximum results for clients.
iCrossing global president Brian Powley added:
By integrating Kenshoo into our CMP and then layering in our search marketing, media strategy, data science and analytics expertise, we have established the most sophisticated performance media offering on the market.
iCrossing has historically used our own proprietary media management system, but as the digitization of marketing extends, we realized the best way for us to continue to drive market-leading results for clients was to integrate Kenshoo’s technology into our CMP and turn our focus to the development of proprietary supplemental tools.
And Randazzo said:
Among other agencies, iCrossing has always stood out because of our commitment to in-house technology development. Our dedication remains the same, but we are now shifting our focus toward building the proprietary tools that are most differentiating for our clients and our business.