Kenshoo announced an update to its app Monday, giving users the capability to react to news and events by viewing and adjusting their campaigns via their iOS devices. Users can pause and activate campaigns, as well as setting custom date ranges. The company said the update also added improved navigation of profile and campaign names and date ranges.
Prior to the update, Kenshoo Anywhere only offered users custom reporting dashboards to view performance reports across various digital marketing assets and metrics.
Kenshoo senior vice president of product Will Martin-Gill said in a release announcing the app update:
Brands and agencies have long sought the ability to optimize their campaigns in conjunction with changes in the competitive landscape and other real-time events, something that was nearly impossible to do without having access to their program at all times. The updated Kenshoo Anywhere app gives marketers the ability to react to news and events as they happen and adjust their campaigns accordingly. This flexibility ensures that Kenshoo clients can instantly capitalize on opportunities as they emerge.
Readers: Which apps, if any, do you use to manage your Facebook ad campaigns via your mobile devices?