Ken Sunshine on New Client Thain: “We Take Great Pride in Our Discretion”


Sunshine, Sachs & Associates picked up some high profile crisis PR work today, adding former Merrill Lynch chief executive John Thain to their client roster.

S&S president Ken Sunshine wouldn’t say much to PRWeek‘s Tonya Garcia: “I will confirm that we’re representing Mr. Thain, but that’s as far as I’ll go,” Sunshine said. “We take great pride in our discretion.”

If anything, the agency website jibes with that statement.

UPDATE: Bloomberg has more: “Before hiring Sunshine Sachs, Thain approached public relations firm Rubenstein Associates.”