Kellogg's Learns the Dangers of Conditional Charity

We get why this tweet seemed like a good idea at the time: it’s tough to get people to engage with you on social even when they follow your feed, and nobody wants to say “no” to feeding a vulnerable child. But the equation seriously undermines the message here.

The brand thinks: “We’re sponsoring a charity program to provide breakfasts for underprivileged children, and we want our fans to share the announcement so more people will associate it with our brand.”