As we noted earlier this week, Seattle Seahawks running back Marshawn Lynch took the concept of pleading the fifth to a whole new level at this year’s Super Bowl media day.
After Lynch was reportedly threatened with a $500,000 fine, he performed the media equivalent of a child lifting his toy truck over his head, placing it back in the middle of the living room floor, and telling mom, “There. I picked up my toys.”
Yesterday, Super Bowl halftime performer Katy Perry decided to “pull a Lynch” of her own. When asked whether she had her eye on any of the muscle-bound football players she’ll be entertaining this weekend, she amused the reporters in attendance with a quick “I’m just here so I don’t get fined.”
In case you didn’t get the reference, here’s a mashup from Perry’s social media team.
This was a win for Perry, but the NFL isn’t laughing about Lynch’s actions.
Since they can’t actually fine him for not showing up at the press conference — he was, after all, physically present for nearly five whole minutes — they are seeking to nail him instead for a branding conflict. Since Lynch was wearing a BeastMode hat, a brand not approved by the league and in potential conflict with league partners, he could face a “significant” fine for the fashion violation.
“I see your contract technicality and raise you a branding technicality.” What would the PR industry do without you, confusing legal terms?
So is “I’m just here so I don’t get fined” the new “no comment?”
(We really hope not.)