This Kate Spade Store Is Still Being Built, but You Can Shop Online Right at the Construction Site

Also serves up personalized digital content

Brick-and-mortar stores almost always seem to be under construction or renovating, but why should that stop consumers from shopping? Kate Spade will open a new store at The Mall at Short Hills in Short Hills, NJ, on Oct. 24, but in the meantime, it set up a high-tech barricade that lets passersby shop amid the construction.

Touch-enabled screens let shoppers browse and buy items featured in display windows. To buy something, consumers type in their credit card numbers and shipping information to get one-day shipping.

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