Sly James, the mayor of Kansas City, Mo., is courting Amazon’s much-coveted second headquarters in a highly tailored medium—the site’s own product reviews section, where he’s been leaving 5-star reviews for scores of items his office recently purchased.
Inside those reviews, he’s snuck some talking points for Kansas City itself.
“10/10 would recommend this horse bag from OrrinSports,” says one glowing bit of praise about a felt children’s backpack. “The 3D-simulated animal face pattern is so realistic, it looks like the stallion is charging right at you if you were to look over your back and at a mirror at the same time.”
James proceeds to describe how he bought one disembodied horse-head bag for himself, and one for a bunch of art students in his hometown.
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