Justin Bieber is the second most-popular user on Twitter with over 11.5 million followers – only Lady Gaga has more – and pretty much everything he tweets is guaranteed to receive hundreds and hundreds of retweets and replies.
In fact, he’s arguably got the most obsessed following on all of Twitter. But how does that stack up to ticket sales for Bieber’s gigs?
As you might expect: pretty darn well.
Tweets from Bieber boosted concert ticket sales by as much as 68% (from the day before the tweet was made), and a simple ‘Good morning girls’ triggered a jump of 25%. Whatever you think about the guy – and I’ve certainly got my reservations – he’s a promoter’s dream come true.
This infographic from ticket search site Seatgeek takes a look at the impact on sales made by Bieber’s most popular tweets.