The Fine Bros. YouTube franchise "react" films various audiences' reactions as they watch some form of pop culture. Kids React to Double Rainbow from a few years ago is a particular favorite.
This past week, the duo scored the top spot on the VideoWatch/Vid.IQ Web series chart with a clip featuring some older folks taking in some Justin Bieber and work from other pop stars. Generally, the "elders" are not impressed—particularly with Bieber's tattoos.
Meanwhile, love it or hate it, the phenomenon that is PewDiePie continues to percolate. The Swedish gamer accounts for four of the top 10 spots on the ranking.
Check it out:
NOTE: Adweek’s VideoWatch Chart, powered by Vid.IQ, reveals the Top 10 Web Series Videos on YouTube every week. The chart tracks more than just pure views, thus, Vid.IQ incorporates sharing data from Facebook, Twitter, and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with vidIQ’s proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search, and Recommended Videos.
The ranking is also meant to capture 'born on the Web' YouTube content. Thus, things like clips from TV shows, movie trailers and music videos are not included.