Building a productive social media team remains a challenge for contemporary organizations. Problems arise when employees are not sourced properly, traditional hours are imposed and oft-derided millennials are not managed effectively.
Where are they coming from?
Many organizations decide that social media is just another form of marketing and instead of hiring new employees to build a team, they move marketing or sales employees to handle the responsibilities. In some cases, they have social media tasks piled on top of their current jobs.
Outside
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