We’ve had Jinni on our radar for quite some time now. The Israeli startup, which is something of a Pandora for online video, movies and television shows, is making waves with its taste-and-mood based recommendation engine. Now they are ready to take their services to the next level, with the announcement that they have just closed $5 million in Series B funding, led by Belgacom and a Tier-1 connected-TV manufacturer. DFJ Tamir Fishman Ventures, who led the site’s Series A funding round, also participated.
A press release sent to us by Nikki Ralston over at Jinni says that, “Jinni will continue developing its award winning taste-and-mood based video guide to power content consumption over TV, Web and Mobile.” Yosi Glick, Jinni’s CEO and Co-founder, who we interviewed back in September, spoke of what the new investment round means for Jinni as well:
“We’re delighted to have a leading consumer electronics manufacturer and Pay-TV service provider, as well as DFJ Tamir Fishman Ventures, as investors. Completing the Series B funding round allows us to focus on what we do best: Developing an innovative product that is designed to fundamentally improve the entertainment experience. We’re very happy to collaborate with Belgacom to bring Jinni’s intuitive video guide features to an international, multilingual audience. The Round B investors are leading innovators in creating the next-generation entertainment experience, across platforms and devices. We firmly believe that superior discovery features and personalization are key to creating this experience, and we’re fortunate to have strategic investors who share our vision.”
Belgacom is also excited about their partnership with Jinni, which will enable their multilingual Dutch and French-speaking customers to discover video content according to their own personal tastes and moods across television, web and mobile. EVP of the company’s Consumer Business Unit, Michel Georgis, says, “Technology is at its best when it is personalized and intuitively used by customers as with Jinni. Belgacom wants to leverage its broadband wireless and wireline networks for the benefit of all Belgian customers and provide them with more content and applications on all screens.”
I think this is only the beginning for Jinni. Their taste-and-mood based video guide is truly unique and is one of the most effective recommendation engines I’ve seen. I have a feeling that Belgacom, along with the growing popularity of connected-TV, will launch Jinni into the forefront, making it a household name for content discovery.
Have you tried Jinni’s recommendation engine? What do you think the future holds in store for the site’s taste-and-mood based video guide?