Jessica Alba’s ‘Honest Sunscreen’ Explains Itself After Getting Burned on Social Media

Disappointed customers tweet photos of their surprise sunburns.

While Jessica Alba‘s eco-friendly company Honest has thus far been successful at tapping into the health-conscious and  green-minded market, its sunscreen products have been taking a beating on social media by unsatisfied customers who claim that while it may in fact be non-toxic and free of harmful chemicals found in many sunblocks, it simply doesn’t work.

Consumers’ complaints started hitting social media last week, and today the company had no choice but to respond.

The mounting unhappy tweets seem to echo the same sentiment: You had ONE job!

Some have even included photos of their lobster-hued skin as proof:

And on Amazon, the product has multiple reviews like this one:

In response to the hubbub, the company provided this statement to TODAY:

“Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products.

The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed …

The number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at honest.com. We stand behind the safety and efficacy of this product.”

And to be fair, the sunscreen does seem to be effective for some people, as the company has multiple positive tweets coming its way as well.

But it’s clear that for some, the product fails to do its only real job–preventing sunburn–even if it does succeed in using fewer harmful chemicals; it’s just that the brand’s customers are clearly banking on those two selling points not being mutually exclusive.