Social media’s newest awards ceremony will air its first live stream from the exotic shores of Singapore with actress Jessica Alba and her (soon-to-be-named) co-host presenting on stage. The Social Star Awards is the brainchild of the social media analysts at Starcount, who are in the process of translating their star-studded leaderboard into a star-studded live event.
Ranking stars (and their vehicles) by popularity and fan engagement, the Starcount leaderboard pulls its data from social networks around the world, including Facebook, Twitter, Google+, YouTube, Sina, Tencent, Youku, Renren, Mixi, Orkut, and Vkontakte.
Winners in 12 categories will be announced at the Marina Bay Sands resort in Singapore on May 23, 2013 and live-streamed on YouTube with performances by Aerosmith, CeeLo Green, PSY, Carly Rae Jepsen, Sky Blu, and Blush.
“To have Jessica Alba presenting the Social Star Awards is an honour which reflects the stature of our inaugural event and ensures that it will truly be a Hollywood A-list experience,” said Paul Morrison and Drew Thomson, joint CEOs of Starcount,” in a statement. “All eyes will be on Singapore for this premiere of The Social Star Awards, and we’re looking forward to welcoming Jessica to curate an evening of global acceptances and incredible social moments which will see the Social Star Awards take its place at the top table of global Awards events.”
Most awards shows focus on recent stand-out performances in specific genres — the Oscars celebrates the year’s best films and MTV’s Video Music Awards celebrate the year’s best music videos, to name a couple.
The Social Star Awards, much like its predecessor the Shorty Awards, takes a broader approach to internet stardom with categories ranging from TV shows to games to brands. And the nominees on the short list below aren’t necessarily new to the internet, either –they’re just what’s popular there right now. This year’s lineup includes films like Harry Potter and games like Angry Birds, which came out well before 2013, but still have a loyal following.
|MOST POPULAR MUSIC SOLO ARTIST|
MOST POPULAR ACTOR
|Justin Bieber||Jackie Chan|
|Katy Perry||Justin Timberlake|
MOST POPULAR MUSIC GROUP
MOST POPULAR SPORTS TEAM
|Linkin Park||Chelsea FC|
|Maroon 5||Manchester Utd|
|One Direction||Real Madrid|
MOST POPULAR FILM
MOST POPULAR SPORTS PERSON
|Harry Potter||Cristiano Ronaldo|
MOST POPULAR TV SHOW
MOST POPULAR GAME
|Ellen DeGeneres Show||Angry Birds|
|Mr Bean||Candy Crush Saga|
|The Simpsons||League of Legends|
|X Factor (Global)||Texas Hold’em Poker|
MOST POPULAR SOCIAL SHOW
MOST POPULAR BRAND
|Toby Turner||Samsung (Mobile)|
Superfans of these shortlisted nominees who have the most likes, shares, posts, re-tweets and views between now and May 9 will also get their 15 minutes of fame in the form of a special award and a chance to receive it straight from their favorite star.