Some of the worst PR nightmares happen when analogies go bad.
Perhaps the spokesperson didn’t do well in history class. Maybe a turn of phrase isn’t the most effective way to communicate. What if he or she really doesn’t understand what a reference point is? Whatever the cause, some people speak long before they think.
Exhibit A: Jesse Eisenberg.
The glib actor known for spit-talking his way through The Social Network as Mark Zuckerberg recently had something a little more pronounced in his mouth while promoting Batman v Superman at Comic-Con 2015.
That would be his foot, according to AP.
“It is like being screamed at by thousands of people. I don’t know what the experience is throughout history, probably some kind of genocide. I can’t think of anything that’s equivalent,” he said.
“Maybe on some cellular memory level, that’s the only thing that seems like an equivalent social experience,” he said. “Even if they’re saying nice things, just being shouted at by thousands of people, it’s horrifying.”
From the dozen or so stories reviewed, Eisenberg’s publicist apparently has phone troubles because no one is getting a return message.
We understand. More than 45,000 cosplay aficionados versus hundreds of thousands killed for no apparent reason other than vile lunacy.
Nice comparison, Lex Luthor.