4 Emerging Trends Defining Social Media Advertising Today

Opinion: Brands need to make a concerted effort to wrap their heads around this ever-growing landscape

Social advertising has grown exponentially in the past decade. This massive and constant growth causes significant operational inefficiencies, missed opportunities and clouded visibility. How do we address the issue of transparency plaguing the industry? Can brands really optimize across channels and teams? How do we make data actionable? These are just some of the biggest issues facing the social advertising industry today.

All in, when looking at all types of campaigns (mobile application install, conversion, video views, etc.),

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