The Facebook Studio Awards recognize the brands and agencies that are making the best use of the social network’s advertising and marketing offerings.
Interested brands and agencies can enter here. The Facebook Creative Council will review all submissions in February and March. The original work can be in any language, but submissions must be in English.
For 2014, Facebook updated the criteria upon which entries will be judged:
- Craft and Execution: Was there a focus on high-quality visuals, aesthetics, and copywriting? Did your creative add to peoples’ experience in News Feed? Did the work exemplify the brand voice, and was it relevant for the audience?
- Scale and Targeting: Did you reach the people who matter to you? Did you reach them where they spend the most time — in News Feed and on mobile? Did you use Facebook marketing products to extend the reach of your message?
- Business Results: What metrics did you establish for your campaign? How did your Facebook campaign drive the overall business goals and return on investment for the client?
Readers: Are any of you involved with projects entered in the 2014 Facebook Studio Awards?