Jaguar To Advertise on Yahoo Mobile NCAA Site
MediaPost reports that Jaguar North America will now serve as a key advertiser on the Yahoo Mobile site dedicated to news and information on the NCAA men’s basketball tournament:
“The site offers updated scores via mobile alerts and content from Yahoo Sports and Rivals.com. Jaguar’s ads will run on Yahoo Mobile’s NCAA home page and inside the mobile alerts Yahoo! will send to its mobile users.”
The report said that Jaguar is aiming the campaign at auto enthusiasts with a household income of more than $150,000 and will to spend more than $50,000 on a car.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in