It's Always Sunny in Austin

South By Southwest – the annual interactive, film, and music conference in Austin, TX – happens right at the time of year when we’re ready for a change. The gray days of winter have (over)run their course, and our brains are in need of fresh ideas.

Change is certainly in the air at this year’s event. From the new conference layout, deeper immersion into the city of Austin itself via sessions at venues beyond the convention center, to the “crossover sessions” – panels that combine topics and speakers from all three verticals – interactive, film and music.

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