It’s official: Everyone wants to be a platform. And we do mean everyone.
A business piece on Taco Bell’s use of Doritos in its products includes this:
Like Android is to Google or iOS is to Apple, Doritos-based flavors represent a whole new framework for Taco Bell to build on. “It’s not just a product; it’s now a platform–Nacho Cheese, Cool Ranch, Flamas,” [Taco Bell CEO Greg] Creed beams. “We’re going to blow everyone away in the next few years in terms of how big this idea and platform will become.”
Are Doritos the Facebook on which all future taco apps will be built? Or iis the sour cream a layer in the stack, and the dribble down your chin Stack Overflow?
What’s your favorite absurd tech metaphor?