Interesting: Facebook Now Testing Virtual Currency Gifting Program with Branded Virtual Gifts
A few weeks ago, Facebook started publicly testing a gifting program around its virtual currency, “Facebook credits”. In the test, users were able to give each other Facebook credits as public reward for content they posted to their stream – a kind of “Super” Like. Now, Facebook has expanded its virtual currency gifting experiment to branded virtual gifts in a test that’s currently running with Mars.
Here’s how it works: When fans go to a Facebook Page of a Mars candy bar like Snickers,
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