Instagram has 300 million users, which is more than Twitter.
But users aren’t everything, right? What about engagement? Uh, turns out Instagram has Twitter beat there, as well.
Socialbakers compared engagement levels for 25 top brands using Twitter and Instagram and found that the latter significantly outperformed the former, with Instagram generating almost fifty times more engagement on average.
Average profile interactions on Instagram were 38x those on Twitter.
Still… engagement isn’t everything. Right?