Instagram Models: Selfies Are the New Path to Modeling Career

Move over, Tyra Banks. If you want to make it in cutthroat world of modeling these days, you’d be better off working on your social media skills than “smizing.”

That’s the philosophy that’s driving two new modeling divisions: Kitten, from Galore Media and One.1K, from One Management. The two multimedia agencies already blend model management with branding and promotional work, from major fashion labels to brands like Absolut Vodka and Beats Audio.

“We are moving towards a place where companies are going to be casting models based around what their personalities are, and what they represent, not just how they look,” Galore founders Prince Chenoa and Jacob Dekat told Fashionista.