Instagram today announced a new milestone of 100 million monthly active users.
Just a month ago, Instagram surpassed 90 million MAU, but before that, the company only reported registered users not monthly actives. Some had speculated that Instagram might have lost users or seen growth slow after a controversy related to its data use policy, but there hasn’t been any data to indicate that has been the case. Instagram seems to be continuing to gain app downloads, sign-ups, active users and engagement.
Facebook reached 100 million monthly active users in August 2008 — four and a half years after it was founded. Instagram began in October 2010, and has risen very quickly, in part because of the virality of Facebook, plus the new infrastructure and resources that come along with being owned by the social network.
Instagram is currently the No. 3 top Android app and the No. 17 top free iOS app in the U.S., according to AppData. Earlier this month, Instagram launched its image feed on the web so that users can browse the service without using the mobile app.
In a blog post about the 100-million user achievement, Instagram CEO Kevin Systrom reflected on starting the company and his vision for how photos can help people connect. He wrote:
“Images have the ability to connect people from all backgrounds, languages and cultures. They connect us to aid workers halfway across the world in Sudan, to entrepreneurs in San Francisco and even to events in our own backyards. Instagram, as a tool to inspire and connect, is only as powerful as the community it is made of. For this reason, we feel extremely lucky to have the chance to build this with all of you. So from our team to the hundred million people who call Instagram home, we say thank you. Thank you for sharing your world and inspiring us all to do the same.”
Instagram is encouraging users to share photos with the hashtag #InstagramMeansToMe to commemorate the milestone.