Seventy-five percent of Inked is written by freelancers, and many sections are ripe for pitching. The lifestyle pub does more than just cover a niche industry.
“Not every story is strictly tattoo-related,” says editor Rocky Rakovic. “The misconception for people who don’t know Inked might think it’s just a bunch of pictures of tattoos where that’s not true. Just think of us sort of like a Maxim [except] everyone in the magazine has tattoos, so it’s like Maxim plus tattoos, minus the articles that they do [on] the very ‘clean’ men’s lifestyle,” said Rakovic.
The majority of the magazine is open to freelance pitches, including the feature well. Besides covering the magazine’s regular topics, “We try to have something with, you know, some gravitas in each issue,” said Rakovic. “For our automotive installment, we ran around with the Detroit police department from 2:00 to 5:00 in the morning to try to see how the economy and the automotive industry in Detroit transcended to its poorest people in terms of where crime’s concerned. So we always try to have some serious piece in the book.”