The top 20 brands on Facebook boasted a total of 287,374,995 likes at the end of December and averaged 60 posts for the month, according to the most recent statistics from social media analytics platform Socialbakers.
Socialbakers also found that:
- The top industry in terms of Facebook likes for December was fast-moving consumer goods, at 228,146,566.
- Walmart remained the top brand on the social network in terms of likes, with 32,180,770.
- Disney also held on to the title of top media brand, with 11,827,032 likes.
- The top brand in terms of Facebook post engagement rate was Evolved, at 11.33 percent.
- Walmart was also tops on Socialbakers’ Socially Devoted list, with a score of 1,060.
Readers: Were you surprised by any of Socialbakers’ findings for December?
December 2013 calendar image courtesy of Shutterstock.