Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing

The social media network sees 800 million monthly visitors

As video continues to take over social media feeds as the preferred mode of content, Twitter is tracking the nuances of this trend within its own network to help advertising partners get an idea of who's watching what, when they're watching it and whether they're taking in the pre-rolls. In Twitter's annual Online Video Playbook, which was made available exclusively to Adweek, research found that video ads in Twitter feeds are twice as memorable than when found elsewhere.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in