Facebook increasingly has new ways to target potential customers and current fans through advertising, but what is the best way to use this technology?
Facebook can act as a powerful tool that helps companies establish their brand identities, education people about products and services, increase sales and leads, and raise brand awareness.
Unfortunately, few companies know how to use Facebook effectively to meet those goals. That’s not particularly surprising since Facebook doesn’t offer companies much assistance. Instead, you’re left on your own trying to figure out how you can possibly use the platform to your advantage.
Despite what a lot of social media gurus say, you can’t rely on Facebook to do the work for you. More often than not, you have to analyze your needs and craft a strategy that targets those needs. In many cases, you’ll find that you get the best results by doing the opposite of what Facebook wants you to do.
Ho also shared an infographic from Social Metric (below), breaking down the most effective ways to target people on Facebook.
Top image courtesy of Shutterstock.