Global social marketing platform Kenshoo Social is a strong proponent of including dynamic content in ads purchased via real-time bidding platform Facebook Exchange, finding in its analysis that dynamic FBX ads outperformed static FBX ads across all metrics.
According to Kenshoo Social, when compared with static FBX ads, dynamic FBX ads resulted in:
- Click-through rates 1.9 times higher.
- Double the conversion rates.
- Cost per click 16 percent lower.
- Cost per acquisition 52 percent lower.
- 1.8 times higher return on investment.