With India soaring in importance as a market for Facebook, the social network inked its first pact with an ad agency there, GroupM, during Chief Operating Officer Sheryl Sandberg’s recent visit, The Economic Times reported.
According to The Economic Times, GroupM clients will benefit from the arrangement with exclusive better rates, as well as more robust data, consumer insights and research reports.
Facebook India Head Kirthiga Reddy told The Economic Times:
Our partnership with GroupM will benefit clients to reach over 100 million people in India, 84 million on mobile — both smartphone and feature phone — and custom audiences within the 100 million in urban and rural India.
We are excited about this wide-ranging collaboration, which combines the strength of the world’s best global advertising platform with GroupM’s market-leading position to deliver personalized marketing at scale.
Readers: Are you surprised that it took this long for Facebook to reach its first ad-agency agreement in India?
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