With more than 300 million active users, Google+ has become the second largest social network with some analysts predicting Google+ overtaking Facebook in 2016.
Google+ already generates nearly as much engagement per follower as Facebook, and twice as much as Twitter. And Google+ refers the most “quality” traffic.
Thus, moving beyond simple shares to more meaningful social engagement on Google+ is crucial for brand recognition and relationship building.
Digital Information World created the infographic below, detailing key strategies for increased engagement on Google+, including how to create an optimal post on the social network.